Brand Guidelines

IAS 2019 logo use permission is granted on a case-by-case basis. THE IOC GLOBAL LICENSING PROGRAMME. Hi! We're so excited you're taking the time to read through our brand guidelines. Consistent APHA branding is critical given the wide range of health issues we support. We want to make it easy for you to integrate Spotify in your app while respecting our brand and legal/licensing restrictions. WRC BRAND GUIDELINES 5 01| BRAND STATEMENT 02| BRAND ESSENCE The FIA World Rally Championship takes your breath away. Guided by the belief that listening to customers will al ways result in real solutions for real needs. These shared resources can help us all understand, own and implement our identity with consistency, so we can realize our One University vision—and the full potential of the entire Syracuse University community. AAA Logo Usage and Brand Guidelines continued from Page 1 ALWAYS provide a distance from any touch point of the logo that is equal to the distance of 1/2 the height of the middle. SUNY Erie's brand isn't just its name, logo or design. Clearpath, a Dayton, Ohio-based company that provides a digital pathology software solution for dermatologists, hired Quaintise to create its brand identity and marketing strategy. UM Brand Guidelines. Typography See More. An online Brand Guide ensures brand consistency and transparency with the public. LEARN MORE. The Global Environment Facility has a new look. As the cornerstone of our brand, the Texas State University Primary Logo gives constituents a memorable impression of the university. The MSU Brand In fall 2012, Montana State University finalized a new strategic plan that sets overarching goals for the university. Remember me. When commenting, please keep in mind that people of all ages may view NMSU’s social media sites. West Liberty University uses two fonts: Cicero Medium and Open Sans. WRC BRAND GUIDELINES 5 01| BRAND STATEMENT 02| BRAND ESSENCE The FIA World Rally Championship takes your breath away. BRANDING 4 BROOKLYN COLLEGE | BRAND GUIDELINES School Branding For entities within the college, a specific structure is used for branding. Therefore, it is. Even though LinkedIn is primarily a website and mobile app, 3. Putting words and visuals together well drives the BU brand. Brand visual tool kit. Accessibility statement; Freedom of information; FOI. Our brand guidelines reflect our proud history and strength as a top public research university. The purpose of this page is to provide easy access to commonly used brand elements for the Cornell SC Johnson College of Business and its three constituent schools, along with instructions for use where needed. These guidelines will give you an understanding of the Tizen identity and how to use it effectively. We reserve the right to cancel, modify, or change the permission at any time and respectfully ask that you notify us should you choose to use any of our logos. Points of Light | Design & Brand Guidelines 2019 LOGO CORE BRAND The core brand logo is comprised of the Points of Light starburst and the brand name to the right, center alignedwith the center point of the. These guidelines help ensure consistency and accuracy throughout the deployment of the media assets. We use the logo pairing lockups to clearly show an account and a hashtag on Twitter. LEARN MORE. You are already subscribed to Brand News newsletter. Guidelines. It explains what our brand stands for, how it’s expressed, and how the creative elements. These guidelines are intended to ensure brand consistency across all INEOS touchpoints. It stands for our products, our services, and our values. Photography See More. The examples on this page illustrate some, but not all, potential misuses of the logo. Our brand identity consists of various design and. There’s a brightness to UCLA Blue and UCLA Gold that’s especially appropriate to Southern California, and different from other University of California campuses. If you would like any assistance in obtaining images, please contact the below: james. Please use our full logo whenever you have enough space and everything is perfectly legible. Brand Resources Below are the building blocks for our brand. In addition, it is a valuable piece of intellectual property. WRC BRAND GUIDELINES 5 01| BRAND STATEMENT 02| BRAND ESSENCE The FIA World Rally Championship takes your breath away. Do not alter the size of the elements of the logo in relation to each other. Brand voice guidelines are the editorial holy grail for successful high-volume content marketing teams. This identity takes on many forms — in publications, on outdoor boards, in newsletters, in person — but each item sets us apart from. 11 Sep 2018- A collection of brand books and brand identity guidelines. UWG GUIDELINES UWG PROCEDURE NUMBER: 5. Guided by the belief that listening to customers will al ways result in real solutions for real needs. Learn more about our brand and get all you need to create great communications. I like this interesting layout for branding guidelines, it is different to most which are publications, it looks very professional, and modern, it is also interesting how the colours invert, both work very well together. Brand guidelines. Exception: In accordance with the USAID Administrator's determination dated December 29, 2014, as authorized by ADS 320 and 2 CFR 700, and in line with USAID's Graphic Standards Manual, additional or substitute branding and marking requirements may apply for USAID activities funded under the Feed the Future initiative. 6 IABC Brand Identity Guidelines Our tone of voice Our tone of voice WHAT IT MEANS We are personable. A brand is a perception of a product, service, experience, or organization. Importantly, our brand has been created to reflect our values, proposition and purpose. The University of Transformation. Try it free for 30 days to get access to more powerful features that help you hit your goals. It also tells everyone exactly how to communicate your brand. I accept the terms & conditions. Brand Guidelines Thanks for your interest in Student Beans. When applied correctly and consistently, it evokes exceptionally high levels of trust and reassurance. Arts Council England Brand Guidelines Minimum size usage To make sure that the logo is always readable and recognisable, it must be reproduced at 15mm as a minimum size. A strong brand is built on clear positioning, a great story and consistent action by its storytellers. It stands for our products, our services, and our values. 1 Terms and Conditions page | 1 The BlackBerry® brand is a valuable asset of Research In Motion Limited (RIM). The University of Alaska Fairbanks is home to more than 8,500 students from all over the world, with seven campuses across the state. In order to establish and maintain a consistent and professional identity to our external audiences, Cornell College has established a set of visual guidelines. Do not alter the size of the elements of the logo in relation to each other. 3 BRAND STORY BRAND STORY Our Story Over the last 20-plus years, CareerBuilder has always been at the forefront of innovation in our industry, much to the chagrin of our competitors. Primary colours. See below for guidance on how to use our logo in promotions, product name and messaging structure — please take a moment to familiarise yourself with them. Brand Guidelines. 4 Partpay Brand Guideline: Master Logo 1. When you work with a designer, you are likely to receive brand guidelines. Consistent use of our logo, font, photographic style and. A photo is the first thing we see on a page. Our checkoff brand is much more than a logo. Alternate signature NJIT Branding Guidelines | 7 N 1N 1N 1N 1N 1. Having a consistent identity and unified presence makes the UF/IFAS brand strong and recognizable, and links us to our greatest strength, the University of Florida. Establishing an online brand is essential. Points of Light | Design & Brand Guidelines 2019 LOGO CORE BRAND The core brand logo is comprised of the Points of Light starburst and the brand name to the right, center alignedwith the center point of the. It's a challenge. With Speller Metcalfe’s own in-house photographer, we are fortunate to have an extensive library of project and marketing photographs. Brittany Berger shows how to create them here. These guidelines help ensure consistency and accuracy throughout the deployment of the media assets. Putting words and visuals together well drives the BU brand. Communications from the university are most effective when the words are consistent in both content and appearance. Get a better understanding of brand guidelines using Tailor Brands as a case study. If you resize the badge, preserve the ratio of dimensions, and make sure the badge is legible and fully visible. Established in 1960, UC San Diego has been shaped by exceptional scholars who aren't afraid to push boundaries, challenge expectations, and redefine conventional wisdom in order to make our world better. These guidelines help ensure consistency and accuracy throughout the deployment of the media assets. In this guide, we’ll give you the scoop on how to. Its correct and consistent application accelerates engagement, raises the organization’s credibility and improves brand recall. A brand is the perception that constituents and the public gain through their experiences with an organization, company, product, or service. This guide provides general rules about using our brand assets and showcasing Pinterest content. Queen's University Belfast is committed to Equality, Diversity and Inclusion. You are already subscribed to Brand News newsletter. Feel free to use our logos to link to the JetBrains website or refer to JetBrains products. To foster and encourage within our organization, innovative teamwork, creative research and development, and pride in producing quality products. 17 Our logo is the focal point of the Ticketek brand identity. Hi There! Download our Brand Guidelines for answers to frequently asked questions — including logo usage, Snapcodes, Snap attribution, merchandise, and more!. It is the way we want our customers to perceive us and our services. All of our games are really important to us and to our community, which means that lots of you want to use our Brands and the things around our games to do cool stuff. toolkit for the fundamentals of our brand identity, messages, identifiers and visual style. Managing the perception of millions is no small task. I like this interesting layout for branding guidelines, it is different to most which are publications, it looks very professional, and modern, it is also interesting how the colours invert, both work very well together. Our orange, along with purple and white form our primary colors. Typography See More. In as few words as possible, make clear the vision for this design and any keywords people should keep in mind while designing. Welcome to the Walmart Brand Center. In the case of our university — which is student-centered — our brand is very much dependent on positive interactions and experiences with people. Every time you interact with students, families, alumni, media or community partners, you influence their perception of SUNY Erie. If the first two points were your brand's "good cop," this point plays bad cop. Brand Guidelines Co-Branding - IP Brand and Identity Resources Co-Branding Page 1 Introduction These co-branding guidelines illustrate the correct usage of the International Paper corporate identity as it appears in partnership relationships when producing collateral materials, print ads, etc. 3 Our Brand Guidelines is a ‘how-to’ document, with details of our visual identity system, layouts, styles and best practice to create strong, consistent materials. FIRST, FIRST Robotics Competition, FIRST Tech Challenge, FIRST LEGO League, FIRST LEGO League Jr. These resources provide the tools you need to help position Campbell as the private university of choice in North Carolina. Visual identity guidelines. Branding is the process of strategically presenting the university through messages and visual images to help shape perceptions among key constituencies. It is a reflection of our team, our products, our partners, and our point of view on the hospitality industry. The NHS Identity is one of the most cherished and recognised brands in the world. Brand Guidelines; Community Relations; Multimedia Services. Step 2: Understand What a Brand Identity Is and What Makes It Great. Try Asana Premium for free. Introduction The Kansas State University brand is one of our most valuable assets and defines who we are and what we do. If you opt to use any trademarks, logos, designs, and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines. Anyone using Instagram’s assets should only use the logos and screenshots found on our Brand Resources site and follow these guidelines. Brand Guidelines Portrait 38 Page. Exception: In accordance with the USAID Administrator's determination dated December 29, 2014, as authorized by ADS 320 and 2 CFR 700, and in line with USAID's Graphic Standards Manual, additional or substitute branding and marking requirements may apply for USAID activities funded under the Feed the Future initiative. If you place a Google Pay button next to another button, make sure the Google Pay button is of equal size. • These brand guidelines are to ensure that the IWC brand is marketed in an appropriate and consistent style. Our new visual identity is about showcasing the vegan way of life from a fresh perspective and inspiring our audiences to view the society and veganism in a positive way. INTRODUCTION These guidelines explain how to use Reddit assets in a way that stays true to our brand. Branding Guidelines. A brand style guide is used to create a cohesive look across media channels. The use of the logo by affiliated conferences, congregations and related member organizations is encouraged. Brand Guidelines Portrait 38 Page. Our Wordmark is our primary logo. Watch this short tutorial video (<9min). What is a brand? Brand is all the ways we tell our story and how we present ourselves to the world visually and through messaging. Our narrative and identity system are the primary expressions of the distinctive Kellogg brand. Clearpath, a Dayton, Ohio-based company that provides a digital pathology software solution for dermatologists, hired Quaintise to create its brand identity and marketing strategy. 0 Our story 1 Our personality 2 Uniquely Canadian 3 2. It's what we're all about. To be a mega-level influencer you need to work on your creative brand guidelines. Since 1881, UConn has left its own indelible mark on every student. Overview Feed the Future Naming Feed the Future Branding Co-Branding and Co-Marking Branding and Marking Strategies and Plans Waivers and Exceptions Overview What is the new Agency policy regarding alternate…. Strategic communications has developed video branding guidelines to be used across all Columbia Business School video. Any company, be it a small business, startup or a giant multi national, need some set of rules and branding guidelines in order to maintain their identity. Step 4: Build Your Identity. How to create a brand book. Brand and Style Guidelines. Feel free to use our logos to link to the JetBrains website or refer to JetBrains products. Once a brand pinpoints their values and how they’d like to be perceived, they have to make sure all their touchpoints refer back to these values. “A bad logo used consistently is infinitely more valuable than even the best logo used inconsistently. Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance. The CEM logo represents the entire designation program and all authorized licensees worldwide and other approved entities, including any representation of the brand either onsite/on-location, in business cards in print pieces or in digital spaces (web sites, emails, social media, etc. The resources and guidelines in this site were designed to represent the culture and values of ILR. Our logo 03 The Macmillan Caring Locally logo is a key part of our identity. If you want to show your support for the Armed Forces Covenant (AFC) here are the brand guidelines that will help you use the AFC logo, colours and tone of voice. Contents Destination Canada Brand Guidelines – October 2018 – Version 3. Marketing and Communications is responsible for managing the University’s brand and image. The purpose of design and brand guidelines is to carefully cultivate the RRC image through its corporate identity, brand consistency, public perception, and any corresponding communications. The guidelines covered herein are designed to assist in the consistent use of the USRobotics brand identity for the development of marketing communications, collateral, advertising, etc. It is how we present ourselves and how we are perceived by others. About The NASA Graphics Standards Manual by Richard Danne and Bruce Blackburn is a futuristic vision for an agency at the cutting edge of science and exploration. As a leading public research and teaching university,. Consistent use of our logo, font, photographic style and. These guides serve as resources to bring together all our brands and to help define their visual and stylistic elements. You will also get the logo and all icons / graphics. At the University of California San Diego, a culture of risk-taking, collaboration, and innovation emerged early on. Our volunteers are the BEST people to show the community the magic of Girl Scouts. The FLIR Brand Identity Guidelines for Asset Usage are to provide developers an understanding of the FLIR Certified Developer Program and the FLIR Approved Application program, and to provide clear guidelines on how and when they can use the FLIR trademarked assets associated with those programs. BRANDING 4 BROOKLYN COLLEGE | BRAND GUIDELINES School Branding For entities within the college, a specific structure is used for branding. 3 March 2019 The Tokyo Organising Committee of the Olympic and Paralympic Games. Step 3: Do Your Research. A photo is the first thing we see on a page. A brand is the gut reaction a person gets when he or she thinks about a product, place or service. We want you to become advocates for our brand and to help us use it consistently. Once a brand pinpoints their values and how they’d like to be perceived, they have to make sure all their touchpoints refer back to these values. Our Brand guidelines are an important tool, to help deliver a single, recognisable and concise message across all of our communications. See below for guidance on how to use our logo in promotions, product name and messaging structure — please take a moment to familiarise yourself with them. Download brand guidelines and resources for AF Blakemore. Marketing and Branding Guidelines. Logo Downloads & Brand Guidelines. Our brand guide is a simple and powerful document that guides everything we do. Australian Branding Guidelines. These guidelines outline the general rules for using Facebook's brand assets and showcasing Facebook content. Talking about Metail® When you talk about Metail® , indicate that your brand is integrated With Metail®, or describe your brand as they relate to Metail®. Licensing & Brand Guidelines MN092965 Yale Brand Guidelines Sept. 875" The "alternate signature" treats the formal name on one line instead of stacked on two lines as shown in the "primary. When commenting, please keep in mind that people of all ages may view NMSU’s social media sites. com or call 419. LEARN MORE. Every great brand is driven by a compelling brand story. All images submitted to the U. pdf), Text File (. Brand guidelines only yield a positive ROI if you spend the time upholding them—even a simple style guide can be enough to get you started. If you have fewer than 10 million impressions, and have agreed to the Amazon Incentives Purchase Terms for Gift Cards, you are pre-approved to use the Amazon. Video branding. The way that we're now sharing brand guidelines through our new brand platform has never been easier or more accessible. The guidelines cover logos, colors, typography, and naming conventions to help you understand the rules of our brand. Sub-brand logos for IB programmes A natural outcome of the growth in service provision offered by the IB is the evolution of both existing and. Consistent use of our logo, font, photographic style and. But there are many more ways to describe the WRC: It is. We’re happy to have you promote your Pinterest presence and content. ACBL Brand Personality. Remember me. MAINTAINING OUR BRAND’S INTEGRITY The following guidelines provide the Peace Corps staff with general rules on the use of the official Peace Corps logo. Even though we’re all diverse, and come from different cultures and backgrounds, we are connected through our boldness. Looking out the window, she was struck by the beautiful green fields. From personal statements, to branded photos, to. Mary’s Meals brand guidelines | 7 Who we are Mary’s Meals is a global movement of people from all walks of life, united by our belief that no child in this world of plenty should endure a day without a meal. Vertical space required is half the height of the ‘o’ above and below. Just make sure your ads and. 377INCH MINIMUM DIGITAL SIZE 100PX ENSURING LEGIBILITY The minimum sizes for print and digital applications. AMD Ryzen Corporate Brand Guidelines 6 // 22 LOGO DESIGN TREATMENT The following pages address the correct treatment of the AMD Ryzen™, Ryzen™ Threadripper™ and Ryzen™ PRO logos for use in advertising, technical communications, marketing. com EXPO 2020 DUBAI BRAND PROTECTION GUIDELINES January 2019. 3 In its simplest form, The Open Group brand is represented by the promises we make and keep with our members and customers. Brand guidelines, sometimes referred to as brand identity guidelines, are a document that can be used to help build and identify your brand. November 10, 2010. Idaho State University is comprised of truly exceptional departments and organizations. As we look to the future of Syracuse University, we are all responsible for telling our story in a clear, compelling and cohesive way. This gorgeous brand manual, evocative of a restaurant menu or. Here at Holiday Extras, we like to do things differently. The university's brand can effectively convey meaning and shape perception among our audiences only when we are consistent as communicators. UWG GUIDELINES UWG PROCEDURE NUMBER: 5. Brand guidelines offer clear-cut rules for how your logo, its colors, and messaging are represented to your audience. NHS inform Brand Guidelines Our brand guidelines cover: the. Logo See More. This guide provides general rules about using our brand assets and showcasing Pinterest content. I’m creating my brand guidelines but you may ask why do brands really need one? Brand guidelines can actually be an effective way to build up a brand recognition among potential and existing clients or customers. Seattle Children's Brand Guidelines. See below for guidance on how to use our logo in promotions, product name and messaging structure — please take a moment to familiarise yourself with them. At the time of these brand guidelines, the main contact at Porsche Cars Canada was Jennifer Cooper (6. An online Brand Guide ensures brand consistency and transparency with the public. Designed for constant motion, its dynamic ‘O’ shows our passion for progress. “A bad logo used consistently is infinitely more valuable than even the best logo used inconsistently. I decided recently to update my own Brand Guidelines template that is sent to clients upon completion of a project. First on our list is a sub-brand of Nike, their football (soccer) brand. Any company, be it a small business, startup or a giant multi national, need some set of rules and branding guidelines in order to maintain their identity. Last updated September 2019. Please use our full logo whenever you have enough space and everything is perfectly legible. 8922 Ellis Avenue Los Angeles, CA 90034 +1 310 839 9009 +1 866 941 LEHR [email protected] Hi! We're so excited you're taking the time to read through our brand guidelines. It’s a commitment. Every time you interact with students, families, alumni, media or community partners, you influence their perception of SUNY Erie. Designers on the product and marketing team are working on brand guidelines to ensure consistency between designers. AAA Logo Usage and Brand Guidelines continued from Page 1 ALWAYS provide a distance from any touch point of the logo that is equal to the distance of 1/2 the height of the middle. Of diversity. We created this brand identity for the UofM to stand apart. Checkatrade. The guidelines cover logos, colors, typography, and naming conventions to help you understand the rules of our brand. Learn how to best convey the DMU brand with the following guides and resources: Colors Learn the exact color of the DMU purple and complimentary colors. All of Uber’s brand features are proprietary. It's our rallying cry. When pairing them with the Twitter logo, make sure to use our logo once, in blue or white, and we recommend pairing it with the username and hashtag in black. BRANDING GUIDELINES // 6 Rhetorical Approaches to Neuroscience North Dakota State University does not discriminate on the basis of age, color, disability, gender expression/identity, genetic information, marital status, national. This official logotype of the Churches of God has been adopted and copyrighted by the Churches of God, General Conference. expo2020dubai. Logo and Brand Guidelines Request. Brand Central helps agencies understand our brand strategy, download brand assets, access helpful training and guidelines, see examples of our brand in action and more!. Seattle Children's Brand Guidelines. Added Vehicle End Tag, Supers Toolkit, and Billboard sections. Branding is the process of strategically presenting the university through messages and visual images to help shape perceptions among key constituencies. Brand Guidelines. FAQ; Brand Desk; Naming desk. This document describes the guidelines for the creation of the current campaign of marketing materials for openSUSE. We are asking you to pay special attention to all the ways we express our brand. Name, corporate logo, colours, typeface - these are the pillars of the identity of a company. We use the logo pairing lockups to clearly show an account and a hashtag on Twitter. Your source for the latest brand news. Bringing the MIT Sloan brand to life in a consistent way in all of our visual communications will raise the profile of the school in the world and help to strengthen the brand. Access convenient links to all downloadable files in the Brand Guide, learn about file formats, and contact us if you have questions or need assistance. We have a few guidelines for using our brand. 3 4 We speak with real people from all over the world who are looking for something different than what. To protect their brand's integrity, The North Face ® products cannot be sold blank and require decoration pre-approval. Arts Council England Brand Guidelines Minimum size usage To make sure that the logo is always readable and recognisable, it must be reproduced at 15mm as a minimum size. With over 40 million page views a year, the University's website is a crucial element of our communication – it is a powerful channel for marketing our success and building the positive perception of our brand internationally. It's more than our name or logo. Brand Assets. Mountaineers go first. From hosting local events, talking to local media, or passing out information to potential members, this page is full of resources for you to use when representing Girl Scouts in your community. NOVA primary colors — green and gold — should be used predominantly across all NOVA print and digital materials. Soon your customers will be able to talk to Alexa on your device and access cloud-based capabilities, including music, weather, news, and tens of thousands of skills. The Johns Hopkins University Visual Brand Guidelines were developed with one goal in mind: to create a shared visual brand identity that reflects the excellence of this great university. Implementing BJU's visual Identity. We celebrate a new way to travel by thinking ahead to make each traveler feel more welcome, no matter where they are coming from or headed to. These shared resources can help us all understand, own and implement our identity with consistency, so we can realize our One University vision—and the full potential of the entire Syracuse University community. The company today released a set of branding guidelines for its developers to clarify how they can use the. Color Usage Guidelines. Our Wordmark is our primary logo. If you work at Mailchimp. When using the iHeartMedia brand with other logos and graphic elements, maintain a safety space that equals x/3 the size of the width of the logo. And when it comes to branding, consistency is everything. 1 WorldSkills UK 2. A brand is the gut reaction a person gets when he or she thinks about a product, place or service. Brand integrity is a fragile thing, so it needs to be treated as such. Other colors have been added to reflect the diversity of the people, programs and needs while. The guidelines covered herein are designed to assist in the consistent use of the USRobotics brand identity for the development of marketing communications, collateral, advertising, etc. The guidelines show how to properly use the MCC logo and tagline in print, on the web, and when communicating via other media. and a FCA US LLC Key Visual Elements and Usage Guidelines March, 2015 page 3 The FCA brand mark is the primary visual identifier for the automotive group created. Step 2: Understand What a Brand Identity Is and What Makes It Great. com brand is one of our most valuable company assets, so we require advance review of creative materials. AMD Ryzen Corporate Brand Guidelines 6 // 22 LOGO DESIGN TREATMENT The following pages address the correct treatment of the AMD Ryzen™, Ryzen™ Threadripper™ and Ryzen™ PRO logos for use in advertising, technical communications, marketing. A brand style guide gives clear directions on how to communicate a brand effectively. These font families were carefully chosen to reflect the university’s brand identity. Use in Paid Online Search Engine Advertisements. It has two. The strength of our Brand relies on the consistent and appropriate use of our Brand Assets – Logos, colors, typeface and others. Over the years Superbig has gotten to know Jones Soda Company inside and out. Downloads available at bottom of this webpage. Generally speaking, the larger and more layered a business is the more they’ll need detailed visual guidelines. com Gift Card brand in accordance with the guidelines below. Bringing the MIT Sloan brand to life in a consistent way in all of our visual communications will raise the profile of the school in the world and help to strengthen the brand. fabiosardinha. A photo is the first thing we see on a page. Tizen is open source by nature and the identity featured below has been created to capture the freedom open source allows and has been designed to be flexible and allow customization. Montana Department of Transportation (MDT) - Logo Guidelines. All CFAES publications and materials must be reviewed and approved by the CFAES Brand Team prior to printing or production. Your brand guidelines specify everything that plays a role in the look and feel of your brand. Design a visually appealing document. They range in size from 10 page toolkits to detailed 100 page guides. It demands peak performance, under intense pressure, in the most challenging circumstances. [email protected] But, in fact, most views are only on a small percentage of the content. Apple Music Identity Guidelines. The University of Alaska Fairbanks is home to more than 8,500 students from all over the world, with seven campuses across the state. See the guidelines for the product you’re working with for details on logo placement and alignment. The information below is intended to help guide individuals seeking to use or otherwise represent the brand of the Common Core State Standards or Common Core State Standards Initiative. When your company works on a new branding project or undergoes a rebrand, you should be given brand guidelines on completion of the project. The fact-checkers, whose work is more and more important for those who prefer facts over lies, police the line between fact and falsehood on a day-to-day basis, and do a great job. Today, my small contribution is to pass along a very good overview that reflects on one of Trump’s favorite overarching falsehoods. Namely: Trump describes an America in which everything was going down the tubes under  Obama, which is why we needed Trump to make America great again. And he claims that this project has come to fruition, with America setting records for prosperity under his leadership and guidance. “Obama bad; Trump good” is pretty much his analysis in all areas and measurement of U.S. activity, especially economically. Even if this were true, it would reflect poorly on Trump’s character, but it has the added problem of being false, a big lie made up of many small ones. Personally, I don’t assume that all economic measurements directly reflect the leadership of whoever occupies the Oval Office, nor am I smart enough to figure out what causes what in the economy. But the idea that presidents get the credit or the blame for the economy during their tenure is a political fact of life. Trump, in his adorable, immodest mendacity, not only claims credit for everything good that happens in the economy, but tells people, literally and specifically, that they have to vote for him even if they hate him, because without his guidance, their 401(k) accounts “will go down the tubes.” That would be offensive even if it were true, but it is utterly false. The stock market has been on a 10-year run of steady gains that began in 2009, the year Barack Obama was inaugurated. But why would anyone care about that? It’s only an unarguable, stubborn fact. Still, speaking of facts, there are so many measurements and indicators of how the economy is doing, that those not committed to an honest investigation can find evidence for whatever they want to believe. Trump and his most committed followers want to believe that everything was terrible under Barack Obama and great under Trump. That’s baloney. Anyone who believes that believes something false. And a series of charts and graphs published Monday in the Washington Post and explained by Economics Correspondent Heather Long provides the data that tells the tale. The details are complicated. Click through to the link above and you’ll learn much. But the overview is pretty simply this: The U.S. economy had a major meltdown in the last year of the George W. Bush presidency. Again, I’m not smart enough to know how much of this was Bush’s “fault.” But he had been in office for six years when the trouble started. So, if it’s ever reasonable to hold a president accountable for the performance of the economy, the timeline is bad for Bush. GDP growth went negative. Job growth fell sharply and then went negative. Median household income shrank. The Dow Jones Industrial Average dropped by more than 5,000 points! U.S. manufacturing output plunged, as did average home values, as did average hourly wages, as did measures of consumer confidence and most other indicators of economic health. (Backup for that is contained in the Post piece I linked to above.) Barack Obama inherited that mess of falling numbers, which continued during his first year in office, 2009, as he put in place policies designed to turn it around. By 2010, Obama’s second year, pretty much all of the negative numbers had turned positive. By the time Obama was up for reelection in 2012, all of them were headed in the right direction, which is certainly among the reasons voters gave him a second term by a solid (not landslide) margin. Basically, all of those good numbers continued throughout the second Obama term. The U.S. GDP, probably the single best measure of how the economy is doing, grew by 2.9 percent in 2015, which was Obama’s seventh year in office and was the best GDP growth number since before the crash of the late Bush years. GDP growth slowed to 1.6 percent in 2016, which may have been among the indicators that supported Trump’s campaign-year argument that everything was going to hell and only he could fix it. During the first year of Trump, GDP growth grew to 2.4 percent, which is decent but not great and anyway, a reasonable person would acknowledge that — to the degree that economic performance is to the credit or blame of the president — the performance in the first year of a new president is a mixture of the old and new policies. In Trump’s second year, 2018, the GDP grew 2.9 percent, equaling Obama’s best year, and so far in 2019, the growth rate has fallen to 2.1 percent, a mediocre number and a decline for which Trump presumably accepts no responsibility and blames either Nancy Pelosi, Ilhan Omar or, if he can swing it, Barack Obama. I suppose it’s natural for a president to want to take credit for everything good that happens on his (or someday her) watch, but not the blame for anything bad. Trump is more blatant about this than most. If we judge by his bad but remarkably steady approval ratings (today, according to the average maintained by 538.com, it’s 41.9 approval/ 53.7 disapproval) the pretty-good economy is not winning him new supporters, nor is his constant exaggeration of his accomplishments costing him many old ones). I already offered it above, but the full Washington Post workup of these numbers, and commentary/explanation by economics correspondent Heather Long, are here. On a related matter, if you care about what used to be called fiscal conservatism, which is the belief that federal debt and deficit matter, here’s a New York Times analysis, based on Congressional Budget Office data, suggesting that the annual budget deficit (that’s the amount the government borrows every year reflecting that amount by which federal spending exceeds revenues) which fell steadily during the Obama years, from a peak of $1.4 trillion at the beginning of the Obama administration, to $585 billion in 2016 (Obama’s last year in office), will be back up to $960 billion this fiscal year, and back over $1 trillion in 2020. (Here’s the New York Times piece detailing those numbers.) Trump is currently floating various tax cuts for the rich and the poor that will presumably worsen those projections, if passed. As the Times piece reported: